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Social Media Marketing: Luxe Bloom + Walt Disney's Beauty and the Beast

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Social Media Marketing: Luxe Bloom + Walt Disney's Beauty and the Beast

Client: Luxe Bloom is America's first national florist. They create arrangements out of preserved roses that last up to 60 days without water. Luxe Bloom was chosen to be the official rose of Walt Disney's 2017 Beauty and the Beast film. Luxe Bloom created a collection of products to complement the movie.

Challenge: Luxe Bloom was previously operating almost exclusively as a B2B business before this collaboration with Disney. My challenge was to spearhead a digital marketing campaign around their first online B2C venture.

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Facebook Ads: Transforming a Chicago denim factory into a national brand

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Facebook Ads: Transforming a Chicago denim factory into a national brand

Client: Dearborn Denim - A Chicago denim factory that is changing the way American buys jeans by offering designer-quality denim for less than $50 thanks to a factory direct business model.

Challenge: Beat Dearborn Denim's Google AdWords' new customer acquisition cost by finding an alternative for less than $15.

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Social Media: How do you leverage social media to raise $40k+ in one day?

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Social Media: How do you leverage social media to raise $40k+ in one day?

Challenge: Chicago’s Shedd Aquarium, a non-profit organization, wanted to raise money to support #AnOtterYear of care for Ellie, their youngest sea otter, on Giving Tuesday. How do you break through the noise of Giving Tuesday on social media to activate your audience to donate in 24 hours?