Fundraising

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Social Media: How do you leverage social media to raise $40k+ in one day?

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Social Media: How do you leverage social media to raise $40k+ in one day?

Challenge: Chicago’s Shedd Aquarium, a non-profit organization, wanted to raise money to support #AnOtterYear of care for Ellie, their youngest sea otter, on Giving Tuesday. How do you break through the noise of Giving Tuesday on social media to activate your audience to donate in 24 hours?