Client: Luxe Bloom is America's first national florist. They create arrangements out of preserved roses that last up to 60 days without water. Luxe Bloom was chosen to be the official rose of Walt Disney's 2017 Beauty and the Beast film. Luxe Bloom created a collection of products to complement the movie.
Challenge: Luxe Bloom was previously operating almost exclusively as a B2B business before this collaboration with Disney. My challenge was to spearhead a digital marketing campaign around their first online B2C venture.
Client: Dearborn Denim - A Chicago denim factory that is changing the way American buys jeans by offering designer-quality denim for less than $50 thanks to a factory direct business model.
Challenge: Beat Dearborn Denim's Google AdWords' new customer acquisition cost by finding an alternative for less than $15.
Challenge: I wanted to get more eyes on Better Than Ramen, my food blog, without spending money on advertising or hours promoting posts on social media.
Challenge: How do you take an age-old institution like the Smithsonian and make it relevant to millennials?
Challenge: Chicago’s Shedd Aquarium, a non-profit organization, wanted to raise money to support #AnOtterYear of care for Ellie, their youngest sea otter, on Giving Tuesday. How do you break through the noise of Giving Tuesday on social media to activate your audience to donate in 24 hours?