Client: Luxe Bloom is America's first national florist. They create arrangements out of preserved roses that last up to 60 days without water. Luxe Bloom was chosen to be the official rose of Walt Disney's 2017 Beauty and the Beast film. Luxe Bloom created a collection of products to complement the movie.
Challenge: Luxe Bloom was previously operating almost exclusively as a B2B business before this collaboration with Disney. My challenge was to spearhead a digital marketing campaign around their first online B2C venture.