Influencer marketing has become all the rage recently, and for good reason. With the rise of ad blockers and consumers becoming increasingly wary of traditional advertising, savvy businesses are looking to bloggers and social media influencers to spread the word about their products.
Influencer marketing works because millennials are more likely to make purchases based on peer recommendations than traditional advertising or celebrity endorsements. Today's consumers want to discover products, places and restaurants from bloggers and influencers they follow.
We know how to work with influencers because we've been influencers
BLOOM's founder launched and ran Better Than Ramen, one of Washington, DC's most successful food blogs, for five years. As Better Than Ramen's following increased 12-fold in one year, so did the invitations from brands to promote their products. We know how to speak "influencer" and can help you identify the perfect trendsetters to share your brand's story and get them to agree to work with you.
We specialize in the restaurant industry
As a food blogger, our founder has seen how influential Instagram posts and blogger reviews can be in helping people decide where to find their next meal. We specialize in influencer marketing campaigns for restaurants and can help you identify the most effective food influencers to partner with in your city to spread the word about your bar or restaurant.
Whether your restaurant is just opening, launching a new menu or needs some buzz, we can help you execute an influencer marketing campaign to get people in the door and talking about your place.
We are based in Boston and have expertise in the Chicago, Washington and Philadelphia markets. Thanks to the wonders of technology, we are able to execute successful campaigns remotely.
We have personal relationships with influencers
When you work with BLOOM Digital Marketing on an influencer marketing campaign, you have access to our exclusive list of vetted, top-notch influencers who we have built personal relationships with.
Your company can benefit greatly from influencer marketing if:
It sells products - preferably in the fashion, beauty, cooking, family or fitness industries
It sells experiences - travel, dining, classes, etc.
Influencer Marketing Solutions & Services
Full service influencer marketing campaign management
Identifying influencers who will champion your brand
Planning and executing influencer events
Crafting and executing outreach to influencers
Negotiating agreements with influencers
Campaign analytics and reporting