A lot of a restaurant’s marketing efforts go into finding new customers and drawing them into the restaurant. Once they are there, you need to have a concerted strategy in place to keep them coming back for more. Delighted customers are the ones who are most likely to return and encourage others to come to your restaurant. Here are four ways texting restaurant customers can help you build loyalty and improve customer communication.
1. SMS Marketing for Restaurants Opens Lines of Direct Communication with Customers
Text messaging can connect you directly to your restaurant’s customers. You can send out flash deals that are likely to be read quickly and promote your newest meals or specials in real time. You can use texting to keep your restaurant in the forefront of the customer’s mind.
Because texting is the easiest way to communicate, your customers are more likely to reach out to you with problems, questions or complaints via text instead of on social media or by giving you a poor review first. This will help you learn about issues with your servers, dishes or cleanliness before it reaches review sites.
2. Text Updates Let Restaurant Customers Wait For Their Tables From Anywhere
When customers need to wait for tables to free up, you can allow them to wait conveniently wherever they would like until a space opens by implementing text notifications.
Text communication with customers is especially important for restaurants that have attractions, like a park or surrounding shopping center, within walking distance since it offers customers a chance to be entertained while they wait.
You will want to have an expiration time mentioned from the beginning just in case a guest decides not to claim the table. Also implement a policy that allows you to add guests to the top of your list for the next table if customers waiting outside of your restaurant show up late and their table has been given away.
3. SMS Marketing for Restaurants Helps You Find Out More About Your Customers
Real-time responses via text from customers can give you feedback that will help you improve your restaurant’s guest experience. Use polls or surveys to find out what people like and don’t like about your current approach. You may choose to add some kind of reward for finishing the survey, but people sometimes are just happy to know that their voice counts.
SMS marketing can be a great way to start an intimate relationship between your restaurant and your customers.
4. You Can Establish Loyalty Programs at Your Restaurant Through Texting
Automated texting can be programmed to serve as a loyalty program for your restaurant to keep customers coming back for more of your delicious food.
As customers return and reach a certain number of visits, frequency or purchase level, they can earn freebies, discounts or other rewards for your restaurant and encourage more future visits. SMS marketing software can let you set automated customer reminders to help them remember to return to your restaurant to meet the requirements when they are close to earning a reward, or to use loyalty rewards before they expire.
How Restaurant SMS Marketing Can Build Customer Loyalty and Improve Communication
Texting can enhance your marketing approach by giving you yet another platform through which you can directly connect with your customers. SMS marketing for restaurants helps you turn first-time visitors into repeat customers, and repeat customers into regulars who will tell their friends about your restaurant.
For more information on how integrating an SMS software can improve your restaurant’s communications with customers, click here.
This guest post was written by Joel Lee who is the marketing specialist at Trumpia. Trumpia earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, and advanced automation. Jump start your restaurant business by grabbing your free copy of this powerful SMS for Restaurants White Paper.